Calgary Concert for Unity Sweatshirt

There are days a country decides who it wants to be. On September 20, 2026, over 10,000 of us gathered at the Forever Canadian Concert for Unity, raised our flags, and chose each other out loud. This limited-edition sweatshirt celebrates everyone who took a stand for unity with us.

On the front, the Forever Canadian flag rests quietly over the heart, where we keep what we love most. The true story is on the back: the words Choose Unity draw inward from every side, Canada Red flowing into Alberta Blue until they meet at the Forever Canadian Flame, our blended identity glowing brightly at its centre. Because a proud Albertan and a Forever Canadian were never two different people. They're one, and they belong together.

Made from a premium soft cotton blend with a cozy interior, made to keep you warm long after the last song fades, and to carry a piece of that day wherever you go. Alberta is, and always will be, Forever Canadian.

Size: This sweatshirt runs small. For the perfect cozy fit, we recommend ordering one to two sizes larger than your usual size. Refer to the Size Guide, below, for measurements.